Over the past ten years there has been a prominent meteorology , from global point of view, the tire industry thrown out "West back East" trend. Western countries tire companies from time to time due to the decline in consumption , the resolution will open some manufacturers , while the eastern perimeter ( excluding Japan ) tire industry is changing.

        Since 1999 , the western periphery of multinational tire companies have more than 60 companies , including the transfer to the eastern region of China Hangai .

        Data revealed, modified plastics 01-2011 20 years to Bridgestone , for example, its market share fell from 20.1% to 15.1% , 11 years landed five percentage points year on year ; Michelin landed from 19.3% to 14.6% , also landed nearly five percentage points year on year .

       With respect to the Chinese company, Hangzhou Zhongce sales market share from 0.4% in 2001, with a 2.3% fall in 2011 , an increase of 1.9 percentage points. Others, Hangzhou Zhongce tire companies in the world rankings, also rose to 26 from the first 10 . Korean companies such Taihe is a new ranking and market rates are annexed Continuously rising , the market share of the tire giant gobbles modified plastics .

       Multinational R & D emphasis on new skills

        Michelin C3M skills or " Command Communications & manufacturing integration trivial bundle " can be a waste of foster investment by 50% to 90% reduction in raw material consumption .

        Gradually reduce mixing low spending power , improvement and distribution of rubber Yue He thus improved tear and abrasion resistance. IMPACT rare martial solid tire can produce 43% of the time progress of the machining accuracy , the difference between the product reaches 100 %, the improvement of production yield 70% , 42% expansion of labor , reduce costs by 20% , 50% reduction in inventory , saving 15% of the original data , modified plastic shrink curing closing years of 20%.

        Bridgestone BIRD martial arts can factory covers an area of 25% -30 % reduction in the production range of small, energy-saving 40% of the plant is not environmentally friendly.

        Times brainpower MIRS craft workshop covers so narrow 80% to 15% drop in infrastructure investment , capital savings of 25% to 80% of production loyal traveling .